When it comes to wealth management, your client's money can do two things: It can earn interest or buy stuff. The problem is that many clients have "lazy money" just sitting around waiting to be spent. Money gets "lazy" when it is not being used to do one of the two things it can do with respect to wealth management.
With the proliferation of social media accounts, and their overall acceptance in the financial services marketplace, many producers wonder how to start the process of prospecting for IUL clients with Facebook or Twitter. It really comes down to a few key elements: